1. HD Quality
Make sure your videos are always shot in HD. We live in a world where we are judged by our appearance. If you have videos on your website that do not represent your art in an ultra-professional manner, it’s a waste to even add  video. Quality is key!

2. Appeal to Your User’s Target Age and Demographic
Choose an actor who fits your target market. If your market is geared toward fellow internet artists it makes sense to have a spokesperson who is of the same age range. If you’re selling a service to museums, it may make sense to have an older, more experienced-looking actor tout the pitch. Don’t alienate your potential customer by missing this important tip.

3. Actor Quality
The actor you select to represent your art is also an important consideration. It’s imperative to choose a talented actor, who understands your art and can represent your art with professionalism and style. Don’t compromise on the actor to save a few bucks. Find one who is professionally trained, with years of experience under her belt. As the adage says, “You don’t get a second chance to make a first impression.”